By Diana Parmer

VonHof Puts its Muscle Behind Women's Frames and Sponsorships to Empower Women Riders

Von Hof Cycles' DIA road frame provides a best-of-both-worlds option to women cyclists who want custom quality without the exorbitant prices and waitlists. The DIA is one of the first frames to level the playing field by offering women the same superior performance and handling that taller riders have come to expect at a fair price.

Along with providing women cyclists the frames they need to compete at a high level, Von Hof is committed to donating a portion of each of their women’s frames sold to Women Bike PHL Racing Development, a Philadelphia based, immersive 6-week intro to bicycle racing for women. Von Hof’s donations will support a community of women riders of all ages and backgrounds and shrink the gender gap in cycling.

“It is absolutely crucial for the health of the sport that we involve more female riders,” says Diana Parmer, co-founder of Von Hof. “Whether they’re beginners, pros, or somewhere in between, we can spec the DIA to suit anyone’s needs. Ultimately, by providing an option for smaller riders that is as good as our traditional frame, we really hope to bring more women into the sport.”